art direction and graphic design
I led the direction for the creation of a logo for the Memphis Open. The logo, a duotone racquet enclosed in a guitar pick, evokes the Memphis music scene. This logo and elements of it were applied to various signage, collateral pieces, and supporting experiential materials such as court signage, pole banners, step-and-repeats and a tossing coin. A new website was designed for the tournament as well.