I have extensive experience in creating digital campaigns. They include motion and static web advertisements, digital newsletters, emails and digital billboard advertisements.

I have an extensive variety of logo projects. These include logos for a Summer series of tennis tournaments, individual tennis tournaments, and internal corporate initiatives.

My corporate collateral design experience runs across many categories, including brand guidelines, annual reports, invitations, marketing awareness communications, product launch material, training manuals and offering brochures.

For many years, I worked with artists to create theme art for use on merchandise, tickets, marketing collateral, digital and site signage.

I have extensive experience working with professional Illustrators, selecting candidates, presenting concepts and directing the process of the creation.

I’ve created campaigns for various events. My contribution is in design, photo selection and copy.

I created a vibrant new look and feel every year for collateral, signage and presentations for a series of annual corporate meetings.

The goal was to tell the story of the expansive architectural renovations, including three new stadiums and a roof on the existing largest stadium at the US Open. We created a museum-like space with three video content spaces, a 3D architectural model of the site and an immersive, interactive video experience that told the rich history of the US Open and previewed what was to come in 2018 when the site would be completed.

The task was to create merchandise designs, signage and collateral materials for Junior and College tennis events that appeal to teen and collegiate audiences. The designs have a fun, youthful feel while speaking to the high level of competition at each event.

I led the direction for the creation of a logo for the Memphis Open. The logo, a duotone racquet enclosed in a guitar pick, evokes the Memphis music scene. This logo and elements of it were applied to various signage, collateral pieces, and supporting experiential materials such as court signage, pole banners, step-and-repeats and a tossing coin. A new website was designed for the tournament as well.

For athletes, the opportunity to play in the US Open can be once-in-a-lifetime experience. The USTA wanted the Player Hallway at Arthur Ashe stadium to be an exciting, inspiring, invigorating walk from the locker room to the court. The new design transformed the hallway from a generic shuffle to the court to a dynamic, motivational walk-out that reminds players of the Champions in whose footsteps they are literally treading. The project included architectural backlit 3-dimensional wall designs, ceiling lighting design and material selection for flooring.

Mixing iconic New York City architectural imagery and tennis player illustrations, this design echoes the passionate competition of the event and the uniqueness of its NYC location. This was a comprehensive site-wide project to achieve brand consistency.

I led the design on signage for the opening of a large tennis destination in Lake Nona, Florida. The work is seen across the entire site from the title sign at the entrance, banners across the campus, furniture and court signage and interior displays.

My approach to video ideation is to present three storyboarded concepts for each assignment. As the process moves forward, I actively involve all stakeholders to reach design solutions that meet the goals of the communication requested.

Here are three of my favorite solutions.